.Manly Bands is actually a direct-to-consumer homeowner of males's bands. The company released in 2016 after John Ruggiero, the co-founder along with his other half Michelle, could not discover a suitable wedding band.This is actually Ruggiero's second look on the podcast. In April 2021, our company reviewed the business's founding, special band products, as well as a lot more. Ever since, Manly Bands has obtained its supplier. The making of bands coming from, point out, Port Daniel's scotch barrels or even Fender guitar strings generates engaging video recording, states Ruggiero, ideal for storytelling on social media sites and also somewhere else.The whole sound of our discussion is inserted below. The transcript is modified for length and clarity.Eric Bandholz: Give our team a rundown of what you perform.John Ruggiero: My spouse, Michelle, as well as I began an on the web ring company referred to as Manly Bands in 2016 to handle a trouble of wedding event bands for men. Our experts were actually merely gotten married to. I have huge hands and could not discover a ring that I ased if that was not overpriced. My choices were actually buying from a directory or even having one thing customized.I wound up getting from a site. The band showed up in a standard mailer, without any container or even customer care. It was actually a terrible knowledge by today's ecommerce criteria.Our team got gotten married to, relocated to Florida, and also required a job. Our team told our own selves, "Our experts are actually each entrepreneurs. Why do not our experts create our personal organization?" Our company covered the sorts of complications our team would certainly viewed as well as exactly how to resolve all of them. My ring adventure turned up, and our team opted to make an effort to address it for other fellas.Our target when our experts started was to spend rental fee. Our experts thought creating a married couple many thousand bucks a month from this would certainly be great. Our company considered it a lifestyle company, not high-growth. It was actually simply Michelle and also me in our garage designing bands as well as delivering them bent on customers. Our experts had hit on one thing. Our information sounded with prospects.Michelle and I create an exceptional team. I generate ideas, and also she's the implementer. A lot of our effectiveness visits her artistic mind. She names the bands as well as builds personalities. She attaches the bands to clients. Describing a ring only as "eight-millimeter black" really did not suffice.Our experts designed bands from unique components, like Port Daniel's barrels or special steels. Business took off. Since then, we've increased drastically. Our experts right now have more than 55 individuals in the Manly Bands household. About one-half of those are actually ring professionals who operate in our just recently gotten production outlet in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: About a year and also a half ago. We had actually been their client for many years, so we understood all of them well. A lot of their organization was actually retail, which didn't passion our team-- mosting likely to mom-and-pop jewelers. They retained their wholesale consumers and also trademark name. We got several of their possessions and took over employees.Prompting a manufacturing group has been one of the most effective points we have actually performed. It is actually been actually incredible to walk out there certainly and view them bring in rings out of Fender guitar strings or even steel coming from an M1 Abrams container.Bandholz: How does internal production effect advertising?Ruggiero: It's been actually significant. Taking a cam to the opposite of the office and recording the team making use of turrets to cut the metal rods or even scotch gun barrels into rings creates fabulous video. Our team possess our cam team available constantly. Our company make use of that footage on our social media and also in our adds and newsletters. We make an effort to ensure that due to the fact that most companies in the guys's ring room do not manufacture. They go down ship or even order from abroad and then deliver it out. However we prefer it to last a life time and also be actually one thing individuals may take honor in.Our team have actually possessed a lot of effectiveness with our military ancestry selection, where our team source distinct military materials. Our company possess the M1 Garand rifle stock, the lumber part, from War of the nations I. Enjoying our staff placed that in the lathe as well as reduced a piece out for a band is actually remarkable.Our marketing for those rings speak about the record, the soldiers, where the item was utilized, as well as points like that. My other half and I examined filmmaking in college. Our company utilize our capabilities to enlighten as well as narrate. For example, I lately got an email coming from a client that discussed that his gramps made use of to drive M1 storage tanks. The client skilled some of those rings to his grandfather, and they had very an emotional exchange. It behaves to assist customers associate with their past and also generate something purposeful.Bandholz: Where can people get a band from you?Ruggiero: ManlyBands.com. We possess images on Instagram, too. I perform Twitter and also LinkedIn.